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The store first enlisted Studiopepe in 2009 because of their unconventionally Milanese approach to interiors. 'We knew that they could make a difference,' says Claudio Spotti, 'especially in a city where design is everywhere but it's often presented in a stiff way.' Lelli Mami's and di Pinto's first project involved transforming the store's interiors completely in white and since then has grown in scope to also include research of young designers and specially commissioned pieces.

The author, Eddie Chang, has Moral Right of the work; Miniwiz has Economic Right of the work.